This is a great article.  I usually skim through writing advice.  Partly because you can spend forever reading such stuff and partly because a lot of it is horribly, misguidedly, hilariously wrong for me.  Maybe right for someone else, but that's another thought.

The good stuff, the appropriate stuff, is worth reading through repeatedly, burning it down deeper and deeper, through and past your brain.  I agree with all six points.  I've heard them before, but still worth reading.

by Diana Peterfreund

http://www.genreality.net/the-end